About Us
Where Style Meets Comfort, Every Space Tells a Story.
Founded with a vision to eliminate the frustration of endless online browsing, WYDS (What’s Your Decor Style) is a design-led digital platform bridging the gap between high-end inspiration and real-life comfort. We curate premium home decor collections backed by over two decades of professional design consulting and luxury showroom expertise.
Our Vision
We believe that every home should be a personal sanctuary, not a generic retail catalog. Our vision is to empower homeowners by providing them with the exact style vocabulary, design guardrails, and curated tools they need to discover their distinct aesthetic profile. We aim to redefine the online shopping experience, turning decision fatigue into creative confidence.
Our Mission
We are dedicated to simplifying the home decorating process by distilling the noisy online marketplace into clear, actionable style signatures. By leveraging 20 years of trade industry connections, we vet every joint, finish, and material for real structural integrity—bringing designer-level durability and inclusive, tiered pricing directly to your floor plan.
WHO WE ARE?
We’ve all been there: staring at a screen with fifty open tabs, feeling that "infinite scroll" fatigue, and wondering why creating a beautiful home feels so much like work. I started What’s Your Decor Style because I believe "more choice" isn't better — the right choice is better.
My approach has been shaped by over two decades in the design and architecture fields. From my time as a color consultant for Benjamin Moore PDS to designing boutique retail layouts and luxury condo amenities, I've spent years immersed in the industry. Managing premier trade showrooms and representing high-end vendors at the Toronto International Design Centre (Formally SOFA) gave me a deep, behind-the scenes understanding of product vetting and designer-level sourcing. Having served both the trade professionals and the design center itself, I’ve truly seen design from every single angle.
WHAT WE DO
We do the pinning and filtering for you so you can get straight to the living. By categorizing high-caliber home decor into 6 cohesive style personalities — anchored by a shared thread of cozy comfort — we eliminate buyer's remorse. Our interactive tools provide full room recipes and direct vendor links, giving you an interior designer in your pocket without the design firm retainer fees.